February 2013

Monthly Archives

  • Mobile Marketing: Get On Board Or Get Run Over

    I find it hard to believe that there’s any doubt surrounding the need to invest in mobile marketing. But that seems to be the case. A new Forrester Consulting study, commissioned by Aquent, indicates that mobile marketing budgets will either increase slightly or remain flat for 4 out of 5 companies in 2013. The biggest […]

  • Research Studies: A Powerful, And Often Overlooked, B2B Content Marketing Tool

    Market research is an incredibly powerful tool. It serves at least two purposes: First, it offers quantitative insights that you can apply directly to your company’s products, sales efforts, marketing strategy and other areas. Second, it yields valuable raw material that you can feed back into your marketing campaigns. Nothing validates the business need for […]

  • Quality Vs. Quantity: The Coming Content Marketing Crisis

    Several weeks ago, our good friend Lee Odden declared quantity over quality as one of the most dangerous content marketing myths. Low-quality content will dilute your SEO impact, turn off your prospects and ultimately throw precious content marketing resources down a rat hole. Here’s another take on the problem, courtesy of Velocity Partners. Crap. The […]