By Sophorn Chhay, Trumpia
Mobile marketing has come a long way, and B2B marketers are considering it an asset on many platforms. Today, 80% of smartphone holders utilize their devices to make purchasing decisions. Analysts already predict an astounding 3.5 billion mobile searches, monthly, by next year. Because of the smartphone’s incredible flexibility, the B2B world is undergoing radical change. Here, I’ll discuss the biggest reasons for the shift, and the impact mobile is having on B2B vendors.
One: Mobile Messaging Is More Effective than Email
B2B marketers frequently have trouble extending versatile communication strategies to vendors. Business professionals are incredibly busy, and they’re often inundated with a slew of offers. To get your message in front of them, you’ll need to employ the power of SMS. Providers like Textpedite have revamped automated SMS senders, creating flexible options capable of impacting B2B realms. Once you’ve located an audience, you’ll be incredibly busy reaching out to them. Let an automated provider handle the legwork, because SMS is proven to be more effective than email outreach.
Two: Social Media Is Shifting to the Smartphone
If you don’t already consider Facebook to be part of your mobile marketing strategy, you should. A lot of mobile users are entering social media networks via mobile, and Facebook’s recorded 984 million daily users since September 2015 can’t be ignored. Businesses are using landing pages to attract vendors. More importantly, they’re using smartphone access to create instant-purchase environments for multiple providers. Because 80% of Internet users currently own a smartphone, social media access needs to be a modern selling consideration.
Three: Real-Time Surveys Are Leading Data Research
Whether you’re providing for a consumer or business operator, it’s important to guarantee perfect customer service. Moreover, it’s important to garner useful data. In 2016, real-time surveys are in. Use business SMS surveys to garner quality feedback, and use results to drive future B2B interactions. Automated SMS has changed typical-format surveys into data-gathering machines.
Four: Updated Offers Are Boosting Brand Loyalty
While brand loyalty is incredibly useful to B2C providers, B2B pros are targeting venders with custom-tailored deals to promote loyalty. Long-lasting B2B relationships develop when providers structure deals. Luckily, mobile marketing is one of the finest ways to promote customer loyalty. Smartphone access promotes instant communication, and mobile apps are sending out immediate offers to a business’s most loyal candidates. Versatility prevails when it’s used on every level of transaction, not just the baseline.
Five: Mobile Apps Are Governing the Workplace
It’s important to consider your buyer’s perspective. Mobile apps are being used across multiple workplaces. Because of this, B2B marketers are branding their own apps to ensure constant contact and sustainability. Bear in mind: Your brand-to-brand relationship matters. Some professionals even consider removing the idea of B2B and B2C. Now, there are only buyer-to-seller relationships.
Mobile apps are being used in offices, restaurants, airports and factories. It’s hard to find a workplace not governed by some sort of mobile app. If your brand can hook into another brand’s needs with a viable app, it can boost its partnership. As your strategy evolves, it’s important to keep versatility as an important factor. While initial B2B acquisition is important, it’s more important to focus on retention. Evolve with your audience, seek new deals and promote new products.
Assuming you’ve implemented a strong mobile app, and assuming you’re constantly focusing on reaching the world’s newest audiences, your brand can go far. We’re in the mobile age, and it requires constant attention. Stay up to date, stay with your audience and mold to the industry’s new needs.
What’s Next?
What’s your mobile strategy to attract B2B clients? Please share them with us in the comments below.
Sophorn Chhay is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS/MMS marketing, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.
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