Yelp's Paid-Review Crackdown Holds A Lesson For B2B Marketing
Buying favorable online reviews is cheap and sleazy. It’s also incredibly stupid, as Yelp is about to demonstrate to a select group of losers.
From today’s New York Times:
Like every Web site that depends on consumer critiques, Yelp has a p…
Matthew McKenzie
October 18, 2012
