ContentRepurposing:
A Powerful Tool for Boosting B2B Marketing ROI
content Repurposing:
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Repurposing allows you to take a single piece of content and reuse it across multiple for mats, delivery meth ods, target audiences and buying stages. Starting with a single piece of content, a B2B marketing team can easily repurpose it into dozensof formats and channels. |
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why repurpose your content?
Buyers want more content
of B2B buyers viewed multiple pieces of content from the vendor they selected.
buyers want
bite-sized content
of buyers have less time to devote to research/reading than they did in the past
marketers create more content
The most effective B2B marketers use an average of 15 content tactics.
marketers do more with less
of B2B marketers lack time to create enough content
struggle to produce enough content.
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