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Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.

The Voting Lines Are Open

The 2020 B2B’s Choice Award

Voting is officially open for the 2020 B2B’s Choice Award! The B2B Marketing Exchange team has narrowed down more than 100 submissions to present you with nine finalists who’ve set a high bar for innovative and cutting-edge campaigns this year. Check out the exciting work your peers did in 2019, and vote for your favorite before January 22. Winners will be announced at #B2BMX in February.

FYI on ABM

2019 ABM Benchmark Survey Report
ABM Benchmark Report

Demand Gen Report and ABM in Action recently launched their fourth annual ABM Benchmark Survey to gain an in-depth look into ABM practices within the marketplace. Most B2B brands now have at least some level of experience with ABM, but many are still honing their efforts. Check out the trends and see what’s working best for the most successful practitioners.

Get Scrappy in 2020

5 Ways to Repurpose Your Content
scrappy repurposing

Were you too busy to attend our recent webinar in ON24’s Scrappy Marketing Series? Senior Content Strategist Alicia Esposito joined Netline’s David Fortino to share smart strategies for getting more mileage from your existing content. Access the present now to gain inspiration for an efficient and effective year of marketing.

The Best Intent

What’s Working in Intent-Based Strategies?

B2B buyers expect vendors to understand their needs, pain points and expectations. Savvy marketers are leveraging signal data in their go-to-market strategies to meet (and exceed) those expectations. Demand Gen Report’s special report on intent data shares expert insights from analysts and practitioners, highlighting what’s working (and what’s not) in B2B marketing and sales.

Live & In Person

Companies Increasing Event Investments, Expanding Tools & Tactics
to Move Beyond Acquisition
B2BMX fireworks

B2B marketers are pointing to a resurgence of in-person events as one of the top drivers of opportunities and pipeline conversions. Companies are going beyond trade show booths to using smaller events like roundtables and executive dinners to deliver intimate, personalized experiences. And the latest tools are giving them a deeper understanding of what their event attendees want and need from their companies and their content. “Attendee signals” allow real-time customization of these in-person experiences. Read Brian Anderson’s article to learn how you can better position your organization to blend in-person and digital marketing to drive results.

We hope we’ve helped inspire you on your path to improving marketing content. If you’re eager to read more, check out our Resources Page.

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