Here’s our countdown of the top-trending pieces and posts generating
buzz and airplay in content marketing. These intriguing conversations
and case studies not only drove eyeballs and downloads but stirred some
interesting comments and dialogue along the way.
Repurpose With Purpose
Want to create more results with less work? Roll up your sleeves and get scrappy. Alongside Tessa Barron of ON24 and David Fortino of NetLine, C4D Senior Content Strategist Alicia Esposito will share tips for repurposing content efficiently and effectively in the upcoming webinar, “Scrappy Marketing: 5 Ways to Repurpose Your Content.” Register now to save your seat and learn the ins and outs of repurposing on October 30 at 11 a.m. PDT/2 p.m. EDT.
Our favorite B2B marketing event is now available in podcast form! The weekly B2B Marketing Exchange Podcast launched last month to bring you sessions that touch on everything from content strategy and account-based marketing to sales enablement and much more. The brand-new podcast kicked off with “Break Free of Boring B2B w/Lee Odden” on September 17 and continues to air new episodes each Wednesday afternoon. Be sure to add it to your RSS feed and get ready for another action-packed B2BMX in Scottsdale in February.
Are You a Nurturer?
Did you know that lead nurturing creates an average 20% increase in sales opportunities? This helpful infographic walks you through the lead nurturing process to help you understand best practices and assess your own efforts. Do you apply segmentation to your prospect lists based on persona and behavior? Do you know which content formats work best in each stage of the buyer’s journey? You will after you dig into this infographic from Koeppel Direct.
Marketers continue to struggle to unlock the full potential of ABM, with many of their current approaches creating little more than random customer interactions and one-off campaigns. Mitch Folks, a Sr. Product Marketing Manager responsible for go-to-market strategy and execution for account-based engagement products at Adobe, runs down the must-haves of an effective ABM approach. It starts, he says, with sales and marketing coordination to target the right people at the right time. Building a single view of the customer is also imperative, and you need to go beyond product and price to compete on customer experience. Leverage AI to master personalization and treat your ABX as an always-on strategy.
Deck the Social Halls
As you put the finishing touches on your Halloween costumes, it’s time to start thinking ahead to how you’ll make the most of the busy holiday season. Social Media Today gathered some experts to help you make your list and check it twice. Their suggestions include focusing budgets on remarketing with channels like Facebook Messenger ads, producing holiday-themed Facebook Live videos to spark engagement, showcase customer appreciation and give your social channels a festive holiday makeover. Read the full post for lots more tips, and be sure to let us know which ones you implement as the season unfolds.
We hope we’ve helped inspire you on your path to improving B2B marketing content. If you’re eager to read more, check out our Resources Page.