Fast & Easy Friday – 12.1.17


Steve Voith, Director of Marketing & Demand Generation



Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to!

12 Habits of Wildly Successful B2B Content Marketers (Marketing Insider Group)

Aren’t we all “wildly successful” in our own ways? Yes, of course. But this is a solid list of the core characteristics that we should all strive to exhibit in our professional lives. Our personal marketing department goals? We’re practicing NOT bending over backward for ROI…at least not too much bending.


[Video] What Video Marketing Metrics Should You Pay Attention To? (Hubspot)

Even savvy video marketers should invest the two minutes and forty seconds it takes to watch this deep dive into key video metrics to obsess over. Content4Demand’s key takeaway is to focus on WHO is watching our videos and how long (and often) they consumed the video content. Watch the video and share your takeaways with us!


How to Write Marketing Case Studies That Convert (Moz Blog)

Having trouble writing or getting client material for your company case studies? Yeah, I think we all are. This is a fantastic article that shares ideas for securing client participation and the 3 ingredients for making a compelling case study that will drive conversions.


An Eight-Step Guide to Building Your Marketing Budget (MarketingProfs)

First things first! Are you taking a top-down or bottom-up approach to your 2018 marketing budget? Yeah…us too. Once we all learn the difference between budget approaches, here are 8 tips for building a solid marketing budget. There’s even a bonus section with three budgeting pitfalls to avoid. Errr..enjoy!?


The Top 6 Tips for Raising Your Google Search Ranking in 2018 (Precision Marketing Group)

The SEO manipulation game is constantly changing, but this article presents 6 actionable tips for boosting your B2B brand’s SERP rankings in 2018. We stand by each of these tactics as a great use of time and resources for your team. Happy SEO-ing!


Have some thoughts? We’d love to hear from you; drop us a line in the comments section below.


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