Fast & Easy Friday: A Recap of the Week’s Top Articles & Insights

More than ever, marketers are finding strength in numbers. In the competition for readers’ attention, the most effective headlines frequently promise a quick read or a specific number of tips, tools or best practices the reader will take away from your content that make it worth his or her time.

That’s exactly how the articles we feature this week caught my attention, so let’s celebrate the numbers game with these 4, 5, 6 or 7 tips to up your B2B content marketing game.

  • 4 Ways to Use Facebook Live to Drive Website Traffic: The popularity of video content continues to soar, and Facebook’s 1.7 billion active monthly users make Facebook Live an incredibly attractive option for marketers. The best way to leverage this shiny new tool is to lay out a clear strategy before you dive in. This article serves as a primer as you get started.
  • 4 Amazing Content Writing Secrets for Better Site Engagement: This Business2Community article reminds us that a web page has just 3 to 5 seconds to capture a user’s attention before they click away. The “secrets” aren’t ground-breaking, but they make for a great checklist to keep handy as you write your next blog post or web content.
  • 5 Top Hacks to Step Up Your B2B Content Marketing Strategy in 2017: Alexander Kesler packed an impressive amount of good info into these 5 hacks on Marketing Land, covering topics from multimedia content and user-generated content (genius, both for building trust and requiring less direct effort from your team) to micro-targeting and hyper-personalization. Ending with advice on how to implement “The Rule of Seven,” just makes it too perfect for this week’s numbers game.
  • 6 Tips to Help You Tell a Story with Your Content Like Ridley Scott: Since I live in Hollywood, I suppose I’m partial to good movie references. This piece from Marketing Insider Group gives you a behind-the-scenes look at how successful marketers can learn from the master storyteller behind blockbusters “Alien,” “Martian” and my own personal favorite, “Thelma & Louise,” to pull readers into the action. Jot down the tips, and remember to thank Michael Brenner in your acceptance speech.
  • 7 Apps and Tools Obsessed by Content Marketers: It’s quite likely that the headline is backwards – a theory supported by our own obsession with the free Hemingway Editor tool. But if these apps and tools are indeed obsessed by content marketers, let’s just say the feeling is mutual. You’re virtually guaranteed to find at least one you’ll want to add to your arsenal.

We hope this round-up has given you a number of new insights into the strategies you’ll use to improve your content strategy. If you’ve got room for one more, be sure to check out “3 Ways to Create Killer Content” for Alicia Esposito’s insights on the 2017 Killer Content Award winners.


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