Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend.
- Think Net Neutrality Doesn’t Affect Your Business? Think Again: I’ve thought plenty about the negative impact of the potential obliteration of net neutrality, but this piece drives home the many negative ways it could impact most businesses. Think about how much business productivity relies on email, cloud collaboration, remote file access and so much more. Consider how your SEO could suffer if slow load times diminish your search rankings. Think about how lower productivity most certainly leads to higher costs of doing business. The way we do business is at great risk. Read this brief article to learn more about how it could affect you.
- 8 Best Practices for Social Posts That Get Noticed [Infographic]: Best practices for social media marketing are a moving target, so it’s a good idea to keep tabs on what’s working (and what isn’t, anymore). The intro to this handy infographic from Social Media Today includes the headline structure that Jeff Goins identified as extremely successful at driving engagement in multiple social media platforms. Next, it talks about ideal post length, best headline words and punctuation rules before getting into the nitty gritty with tips specific to Twitter, Facebook and LinkedIn. Plus, you’ll find specs for ideal images and hashtag best practices for each platform. And then you can scan the infographic itself, which you’ll want to keep handy for fast reference.
- Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smart [Podcast]: This podcast interview with John Jantsch focuses on his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, and MarketingProfs extracts some of the portions most relevant for content marketers in the accompanying post – including some smart ideas about rethinking the way you communicate with buyers and how to get great content from in-house experts. You’ll have to listen to the audio version for the answer to why summer might be the best time to revisit your marketing strategy.
- What B2B Marketers Can Learn From Hollywood Moguls: Marketing isn’t the only industry that’s been turned on its head by huge, quick strides in technology. Netflix and Amazon have leapfrogged Hollywood studios by reimagining media with new capabilities that capitalize on changing viewer behaviors. Disney is also thinking creatively, and this post walks readers through the company’s fresh approach to content – and how to take inspiration from Hollywood that applies directly to B2B marketing.
Everyone seems to be on the go in summertime, so it’s a great season for amping up your social media presence to meet customers where they are. Check out our “Content & Social Sharing: A Perfect Match for Today’s B2B Marketers” infographic for useful insights on how your buyers use LinkedIn, Facebook and Twitter.