Fast & Easy Friday: A Recap of the Week’s Top Articles & Insights

Happy Friday, B2B marketers! We hope everyone had a great Thanksgiving holiday and potentially even a nice week off! To get you back into the swing of things, I wanted to share some articles I found this week that really revved up my creative engine. Hope you enjoy them: 

  • Top content marketers and their best posts: I always love to garner insights and ideas from authors, experts and influencers. They are truly in the trenches, and spend their time speaking at conferences and engaging one-on-one with content marketers. So they have a great handle on what issues are top-of-mind and what topics truly resonate with B2B marketers today. If you want to get some quick and easy inspiration from the industry’s top experts, this is a great place to start. 
  • Facebook has a place for B2B brands: There’s a common misconception that Facebook is only valuable for B2C brands. However, this article proves otherwise. Spotlighting industry research, this piece also offers valuable tips and best practices for B2B brands that want to start advertising on Facebook. 
  • Top ways to ramp up your search rankings: The majority of B2B buyers turn to search first to research business trends and potential solutions. That makes SEO imperative to getting your brand in front of the right people. Make no mistake: It isn’t just about cramming your web pages and content assets with the same keywords. There are numerous other factors that impact your search rankings, such as mobile optimization, site speed and more. If you’re looking for a few turnkey methods for improving your search rankings in a few weeks, this article is for you!
  • Digital priorities for B2B marketers: Despite the hype surrounding content marketing and the fact that nearly all B2B brands do it, many businesses are still working to optimize their content efforts. Additionally, B2B marketers are focusing on collecting and analyzing customer data correctly in order to improve the customer experience. This article highlights a few other trends and takeaways from Econsultancy’s latest B2B Digital Trends report. 

What are your thoughts on the articles we shared this week? We’d love to hear your opinions in the comments section below!