Content marketing is now ubiquitous in the B2B world. What’s not as universal — yet — is the ability to measure the impact of content and other B2B marketing tactics.
That’s going to change during 2015. In fact, one of the biggest changes we expect to see will be a decisive shift towards tracking, measuring and assessing the impact of your content campaigns and other activities.
If you’re still getting up to speed on key B2B marketing metrics, here’s a great place to get started: This infographic from Insight Venture Partners with a periodic-table style layout of metrics grouped by channel or tactic. It also includes a short but useful glossary of marketing acronyms and definitions. Enjoy!
