E-Book

As new, affordable technologies for designing IoT-connected products and services started disrupting traditional product design, PTC needed to give its clients detailed guidance on how to advance their capabilities so they could benefit from a plethora of potential new revenue streams.

An e-book was the perfect format for a deep dive into how to master the six levels of IoT maturity, because the length provided space for detailed explanations, diagrams and case studies.

  • Specific recommendations told users what to do in each stage to advance to the next, and what to consider as they advanced.
  • Outbound links on nearly every page led users to more content on specific topics.
  • Digestable takeaways from real-life case studies provided inspiration for envisioning new opportunities.

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