Content + Intent Data: Painting a Different Picture of Needs & Preferences
Jon Russo, Founder & CMO of B2B Fusion Group, knows firsthand how crucial content is to successful ABM programs. Here’s his take on intent data.
Jon Russo, Founder & CMO of B2B Fusion Group, knows firsthand how crucial content is to successful ABM programs. Here’s his take on intent data.
Jon Russo, Founder & CMO of B2B Fusion Group, knows firsthand how crucial content is to successful ABM programs. Here’s his take on intent data.
Latané Conant, CMO of 6sense, talks about connecting content to signal data for a frictionless content experience.
The mass migration to video and interactive content was already under way, but the process sped up considerably as we watched live events disappear from our calendars.
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