Case Study Portfolio

BluJay logistics solutions and services can be found in many supply chains of Fortune 500 food and beverage (F&B) brands. The company’s marketing team had several case studies that told compelling stories about the value of BluJay Solutions, but they needed a fresh spin to address an escalating shortage of long-haul truck drivers that was driving up transportation costs for its F&B users.

With the case study portfolio, BluJay was able to repurpose three existing F&B case studies, add new content that put the cost challenge in full context and connect the dots on how to lower transportation costs using BluJay technology and services.

  • More than a dozen high-quality leads across two geographies
  • Performed particularly well in advertising channels

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