About Us


Content4Demand is a boutique B2B content strategy and creation agency. We work with a set number of select organizations to deliver a high degree of responsive, hands-on service and attention to detail.  

Our B2B marketing experts ensure that your campaigns are designed strategically for your audience, your industry and your brand. Your dedicated team will be with you every step of the way, helping you engineer your success from start to finish.

Click on a team below to learn more.

Have more questions about what we do and how we work? Check out our FAQ.

Your CSM is your key point person in day-to-day activities. They keep you in the loop at every stage of the process, delivering drafts, leading calls and collecting feedback from all key stakeholders. 

Your lead content strategist will make certain that all content you create aligns to your foundational strategy, target audience and established messaging. They also are the connecting point between editorial and design, helping ensure that your story is optimized for the format and all corresponding promotional channels.


For each project, we select an experienced writer from our pool of approximately 150 contributors with expertise in a wide range of industries, verticals and content formats who can lead knowledgeable conversations with your target audience.


Our talented designers work within your branding guidelines to concoct creations that are aesthetically pleasing but will also reflect your business well. 


Meet our team


Andrew Gaffney


Lisa Ladle-Wallace

VP of Sales

Brenda Caine

VP of Content Strategy

Wendy Geister

Director of Client Services

Holly Celeste Fisk

Director of Marketing

Lori Culliton

Senior Client Services Manager

Toni Boger

Senior Content Strategist

Kyle Hardner

Client Services Manager

Jeff Bouley

Client Services Manager

Alexis Carroll

Content Strategist

Kimberly Mathie

Content Strategist

Gina Lipere

Senior Creative Director

Savannah Heil

Senior Digital Design Director

Pamela Ravetier

Design Director

James Loeffler

Sales Operations Coordinator

Hear from our clients.

We understand what B2B marketers need to do to create content that resonates with buyers and helps them meet their key objectives. Click below to hear what our clients have to say about us!


Content4Demand is a small but growing boutique B2B content marketing and strategy agency full of talented professionals. We work with an impressive roster of clients to develop stellar creative campaigns using the most cutting-edge digital and interactive tools and tactics. Our parent company, G3 Communications, has been named one of the Top 15 Best Places to Work in NJ.

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