We recently surveyed 265 B2B marketers. The takeaway seems to be that marketers are curious about AI, but they are moving ahead cautiously.
Tracking how often a content piece is shared among colleagues and peers is a key metric that sheds light on how engaging your content is to your ideal audience.
When you’ve got all types of people with all types of appetites, offering a set menu can leave some unsatisfied. One solution: lay out a buffet and your buyers serve themselves.
We learned many lessons from B2BMX 2023. Here we talk about tackling the challenge of genuinely prioritizing an audience focus.
ChatGPT isn’t the only tool available to do our jobs better. This roundup includes some other AI tools that make life easier for content marketers.
Consider these 8 standout sessions for your personal agenda at the upcoming B2B Marketing Exchange, February 27 to March 1, 2023.
With more personas in play, companies need a better mix of content so that all those personas can find what they need during their research and during the buying process.
The best content hubs deliver content so effortlessly that many visitors will choose to consume multiple assets—Netflix-style—in a content binge that helps move them further along the buyer’s journey.
A recap of the exciting interactive content our team shared in last week’s webinar to inspire fresh ideas in 2023
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