Content4Demand Blog

late-stage content

The Importance of Late-Stage Content

These late stages of the journey are critical and deserve more attention, particularly given the challenges our sales and field marketing representatives are facing in a mostly digital environment.

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digital events

Digital Events & Interactive Content: How Flexential Won in 2020

Flexential was already reaping many of the rewards of this kind of interactive content in 2019. So when the pandemic threw a monkey wrench into their plans for live events in 2020, we collaborated on some quick pivots to repurpose some cool interactive content—spinning it into a series of live digital events in several regions and sales enablement content with a longer shelf life.

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