We saw more submissions than ever for strategic campaigns, versus standalone assets, indicating that companies are looking at content more holistically versus a one-time opportunity to fill the top of their funnel.
A look at highlights from the 2020 Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage for Demand Marketers.
With a whopping one billion monthly users, Instagram sees 63% people checking their feeds at least once a day. So why is it still so under-utilized in the B2B world?
If you haven’t already booked your spot at the 2020 B2B Marketing Exchange, some of these sessions just might persuade you to book some last-minute travel.
The 2020 B2B Marketing Exchange will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days.
With the data available to B2B marketers today, targeting by horizontal generational traits could improve the outcomes of demand generation campaigns
Putting together a stellar asset takes time, thought and careful planning; failing to do so can lead to a flat (or downright frustrating) experience and mediocre results.
Become a true partner for your sales force by helping your company develop the targeted ABM content it needs.
Our countdown of the top-trending pieces and posts generating buzz and airplay in b2b content marketing in as 2020 begins.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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