These late stages of the journey are critical and deserve more attention, particularly given the challenges our sales and field marketing representatives are facing in a mostly digital environment.
A new TikTok addition inspired Dr. Debbie Qaquish to design a sales and marketing reactivation model for the “next new normal.”
Michael Brenner, CEO of Marketing Insider Group, drove home the power of empathy and buyer-focused messaging in B2B content in his #B2BSMX presentation.
When the world turned upside down in 2020, the E2open marketing team had to think quickly about how to pivot their company’s account-based marketing (ABM) plans.
Flexential was already reaping many of the rewards of this kind of interactive content in 2019. So when the pandemic threw a monkey wrench into their plans for live events in 2020, we collaborated on some quick pivots to repurpose some cool interactive content—spinning it into a series of live digital events in several regions and sales enablement content with a longer shelf life.
In the current climate where things feel everything but normal, Jay Acunzo believes we have to throw the best practices out the window and come up with a new “Plan A.”
Are you creating that seamless connection between your buyers and your community of partners, peers and customers? That’s where community-driven content comes in.
Much of the content we produce can feel disposable. Remember all those “Game of Thrones” tie-ins from last year? They drove lots of clicks; nothing wrong with that. But now that they’ve stopped clicking, you’re left with yet another content hole to fill.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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