As part of my quest to find new ways to support our clients’ content marketing goalsfor 2020, I dove into the newly published B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America.
Outdated research references can diminish content relevance and impact. We flag any research older than two years, but that’s not the whole story.
Our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.
Emerald Expositions, a leading B2B trade show and conference producer specializing in the retail and technology sector, has acquired G3 Communications.
In our latest report, 24% of respondents said blog posts are the most valuable type of content, and 60% said blog posts are most valuable in the early stages of their buying process.
If you’ve scrolled through LinkedIn lately, you’ve likely seen the word “scrappy” thrown around.
It’s high time to give this bite-sized content format some attention in your B2B strategy.
If you run a content hub or are planning to build one, looking at granular content-preferences data for your target audience is a valuable step to take before planning or choosing content for the hub.
Our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.
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