Content Hit List
Our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.
Blog
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My Favorite Lesson About ABM from #B2BSMX
“There is no normal yet for ABM,” Michele Liro said at the conclusion of a #B2BSMX panel. Different companies take different approaches. What’s your POV?
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Why You Should You Care About the Google Answer Box
One interesting SEO strategy marketers have been focusing on is trying to win the Google Answer Box. I’ll try to help you understand what the Answer Box is, highlight why it can be so important for marketers, and end with a few tips to start making your content Answer Box-worthy.
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Tackle the Top 3 Channel Marketing Challenges
By Alicia Esposito, Senior Content Strategist When I joined the G3 Communications family in 2011, my primary task was to help build and launch the Channel Marketer Report brand. Fresh out of college with a Communications degree, I was hungry to prove my media savvy and make the brand a success. Part of that required […]
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Content Hit List
Our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.
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Keep Webinar Love Alive
By Holly Celeste Fisk, Marketing If webinars are part of your marketing strategy, you know how much work goes into planning and executing them. Are you sure you’re doing all you can to leverage that content to get the greatest ROI for your efforts and extend their value for as long as you can? Webinars […]
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Content Syndication: 3 Tips for Success
Content syndication can help you amplify your messaging and boost lead-gen efforts. In fact, 65% of B2B marketers use content syndication as a core lead gen tactic, according to research from Salesbox. With more marketers using the tactic every day, you need to be selective about the existing content you use to fuel your syndication […]
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How To Fine-Tune Your Data Strategies With Webinars
by Elise Schoening Republished with permission from Demand Gen Report The devil’s in the details — or in marketing’s case, the devil’s in the data. Almost every B2B marketer has a data problem, whether it’s getting the right data on target accounts ensuring data is accurate and up to date or aligning sales and marketing […]
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Content Hit List
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Conversation Changers 5 Top B2B Marketers That Drove ABM Success in Their Organizations The latest special […]
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Marketing to Prospects vs. Customers: Why Your Messaging Should Be Different
Whenever I’m asked to create content and campaign recommendations for a client, the SiriusDecisions Audience Requirements Framework tends to be my go-to for inspiration. In the Education Stage of the decision journey, the messaging objective sets a powerful foundation for the “conversation” we have with our buyers: Loosen the status quo. At this stage, we […]
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Content Hit List
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Data Dilemmas How GDPR Can Help Marketers Overcome Common Data Challenges According to Peter Gillett, CEO of […]
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3 Strategies to Power Your Channel Partner Marketing
Just when you thought you had conquered content marketing, you’re faced with how to apply all the skills you gained to channel marketing. Content marketing for partners is a big priority for brands with indirect sales models, and one of their biggest challenges. If it’s your job, it doesn’t have to keep you awake at […]