Influencer E-Book

Bottomline Technologies sought to generate buzz around the company’s involvement in AFP — one of the largest payments/finance industry events in the world. As part of a long-term campaign, the company created an authoritative e-book on the future of business payments.

Influencers shared insights and experiences to add credibility. The asset also appeared on the Bottomline website, was promoted across social media and used to secure interviews with industry reporters.

  • Influencer social activation generated 33% of downloads in the first 4 days of the conference.
  • Promo emails to AFP booth visitors had a 37% open rate.
  • 50% of visits to the company website from social posts was net-new traffic.

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