Interactive G-Book

Broadridge chose a day-in-the-life approach for this g-book targeting marketers, delivered through an interactive experience that savvy marketers would expect. It presents a senior marketing executive, Alison, and the challenges she faces in an evolving digital marketing environment. How does she capture customers’ attention? By using required communications such as billing statements and financial regulatory notices to deliver a personalized omnichannel experience with insights from Broadridge’s unmatched data intelligence.

The asset incorporates interactive elements such as a quick quiz, carousels, animation and embedded videos to bring Alison’s story to life.

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