December 2012

Monthly Archives

  • The Next Challenge For Content Marketers: Combating The 'Attention Deficit'

    By Ardath Albee, CEO, Marketing Interactions, Inc. A recent DemandBase survey found that 50% of B2B marketers have only a basic understanding of their target audiences. Another 10% have no understanding, and 8% believe they can sell to anybody. That’s pretty frightening given how difficult it is to just to catch the attention of buyers today. In […]

  • 3 Keys To B2B Content Marketing Success In 2013

    By Lee Odden, CEO, TopRank Online Marketing Content marketing got really hot this year. With 9 out of 10 B2B marketers adding content tactics to their marketing mix (according to a MarketingProfs/CMI 2013 study), it’s hard to deny the impact of all the attention. Like any other business marketing topic trending in popularity, however, companies […]

  • Negative Social Media Campaigns: A Game You Don't Want To Play

    Deliberately launching a negative Twitter campaign is stupid and self-defeating. It’s like kicking a hornets’ nest…and asking the hornets to go sting your annoying next-door neighbor. Microsoft didn’t get the memo: Microsoft’s Windows Phone team reignited its #droidrage Twitter stunt this week, a campaign that offers free Windows Phones to Android malware victims. After originally creating it almost […]