B2B marketers need to resonate with multiple buyers and speak the language of their specific industries. But that doesn’t have to mean spewing jargon and techspeak. What issues are holding you back from creating content that stands out?
B2B marketing is what we do. We understand what B2B marketers need to do to create content that resonates with buyers and helps them meet their key objectives. And we’ve helped scrappy startups to Fortune 500 brands alike tackle their content and campaign challenges head-on.
We work with a small number of accounts at a time so we can be fully immersed in their businesses, strategies and priorities. This is just a small snapshot of the brands we’ve helped make the move to buyer-focused content. Do you want to join them?
We’ve created some killer content with our clients. Here are some of our favorites.
(Click to view a project.)
These late stages of the journey are critical and deserve more attention, particularly given the challenges our sales and field marketing representatives are facing in a mostly digital environment.
A new TikTok addition inspired Dr. Debbie Qaquish to design a sales and marketing reactivation model for the “next new normal.”
Michael Brenner, CEO of Marketing Insider Group, drove home the power of empathy and buyer-focused messaging in B2B content in his #B2BSMX presentation.
Get in touch and start bringing your content and campaigns to the next level.
Get the scoop on our approach to buyer-focused messaging and walk through a high-level exercise where we use your buyer insights, your goals and your campaign parameters.
Have one our strategists create content ideation that aligns to your buyer and demand generation needs.
Let our team walk you through trends and best practices for the different formats and where in the buyer’s journey is best to use them. We offer 90-minute, half-day and full-day workshops, online or in person.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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© 2020 Emerald X, LLC. All Rights Reserved.
