February 2014

Monthly Archives

  • Modular Content Strategy Results In A Richer Menu

    By Tonya Vinas There’s been a lot of discussion about repurposing content of late. Rebecca Lieb’s analogy to using all of the parts of the leftover turkey is one of the best examples, highlighting how big pieces of content can feed campaigns with ingredients for blogs, infographics, videos, etc. While most marketers tend to think […]