Content4Demand Blog

digital strategy

3 Ways to Reassess Your Digital Content Strategy

In an uncertain time when we don’t know when we’ll see “business as usual” again, it’s more important than ever for companies to take the time to evaluate their digital strategy and see how it can help their customers in this crisis.

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Killer Content Awards

The Killer Content Awards: A Judge’s Preview

We saw more submissions than ever for strategic campaigns, versus standalone assets, indicating that companies are looking at content more holistically versus a one-time opportunity to fill the top of their funnel.

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influencers

5 Tips for Screening Potential B2B Influencers

Influencers are critical to the success of your influencer program, and you need the right people to help you accomplish your goals. A strong vetting process to review potential influencers will help you ensure you have the right people, and these tips will put you on in a position to find the best people.

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search

Why You Should Care About the Google Answer Box

One interesting SEO strategy marketers have been focusing on is trying to win the Google Answer Box. I’ll try to help you understand what the Answer Box is, highlight why it can be so important for marketers, and end with a few tips to start making your content Answer Box-worthy.

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