As part of my quest to find new ways to support our clients’ content marketing goalsfor 2020, I dove into the newly published B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America.
In our latest report, 24% of respondents said blog posts are the most valuable type of content, and 60% said blog posts are most valuable in the early stages of their buying process.
Influencers are critical to the success of your influencer program, and you need the right people to help you accomplish your goals. A strong vetting process to review potential influencers will help you ensure you have the right people, and these tips will put you on in a position to find the best people.
One interesting SEO strategy marketers have been focusing on is trying to win the Google Answer Box. I’ll try to help you understand what the Answer Box is, highlight why it can be so important for marketers, and end with a few tips to start making your content Answer Box-worthy.
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