There are ways to create interesting, engaging assets for your readers that don’t require days or weeks of effort. Here are three ideas for getting started with creating good content in a pinch.
While I listened to Brené Brown’s keynote at Summit 2020, I thought about how to apply her findings to content. Here are three lessons I came away with.
You likely won’t be able to interact with your customers in-person for a while. To compensate for that lost face-to-face connection, you need to ensure that your content meets them and their needs online.
These are some of the interesting things I’m reading to keep up with the changing B2B marketing landscape.
In an uncertain time when we don’t know when we’ll see “business as usual” again, it’s more important than ever for companies to take the time to evaluate their digital strategy and see how it can help their customers in this crisis.
We saw more submissions than ever for strategic campaigns, versus standalone assets, indicating that companies are looking at content more holistically versus a one-time opportunity to fill the top of their funnel.
Repurposing webinar content is a low-effort, high-impact way to extend the life of your content and reach more prospects with your thought leadership.
Many marketers don’t know where to start with AI. Good news: You don’t have to implement it all at once.
As part of my quest to find new ways to support our clients’ content marketing goalsfor 2020, I dove into the newly published B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America.
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