Forrester Analyst Jeff Ernst has a great description for how many B2B firms conduct their marketing. He refers to it as “random acts of thought leadership.”
Most B2B marketers are familiar with the concept. In fact, we all know companies that treat content marketing like an endless series of disconnected activities: a white paper here, a couple of blog posts there, maybe the occasional social media post tossed in for good measure.
This content may be educational, and some of it might be very good. But even the best content marketing is wasted when your strategy consists of throwing stuff at a wall and seeing what sticks.
On Thursday, June 7 from 1:00 – 2:00 p.m. ET, Jeff Ernst will join DemandGen Report Editor Publisher Andrew Gaffney for a webinar that tackles this problem and explains how to solve it. The webinar – “Thought Leadership Marketing That Attracts Prospects To Your Thinking…And Your Funnel” – will cover topics like:
- Why “random acts of thought leadership” is such a common – and ineffective – marketing strategy;
- What it means to implement successful thought-leadership marketing;
- A look at Forrester’s four-step framework for crafting effective thought leadership;
- Real-world examples of B2B marketers that have mastered the science of thought leadership marketing.
You can register for the webinar here. Join us on June 7, and we’ll show your company how to step up its game and execute a world-class thought leadership strategy that is anything but random.
