Fast & Easy Friday – 6.22.18

Jessica Baum, Director of Marketing, Product and Channel


Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to!

Growth Acceleration Summit Recap: B2B Orgs Must Create Crystal Ball of Data & Insight To Boost Productivity, Build Trust (Demand Gen Report)

At this week’s Growth Acceleration Summit, the theme of most conversations revolved around utilizing data insights to have more meaningful conversations with target groups. One of the main takeaways from this theme is that you must learn from your sales and marketing reps who engage with potential customers. If you’re looking for a quick recap of the major ideas discussed at the summit this is a great read! 

Are Surveys Dead? Five New Ways To Breathe New Life Into Your Customer Research (Marketing Profs)

Does anyone still bother filling out surveys anymore? Unfortunately, most of us delete those emails immediately since they require a lot of time, energy, and don’t give us any direct benefit. This is extremely problematic when it comes to understanding your customer’s experiences and opinions. This article talks about five new ways to energize and shake-up your customer research! 

How To Get Your Emails To Stand Out When Everyone Else is Sending Spam (Marketing Insider Group) 

With businesses across the world trying to stay compliant with GDPR, peoples’ inboxes have been flooded with an influx of ‘spam-looking’ emails. The updated privacy policy emails are starting to blend with the spam and now many people are ignoring their emails altogether. If your email approach needs to new look make sure to give this article a read. They discuss important aspects of email such as unique subject lines and switching up the time people are receiving your emails. 

55 AdWords Ad Copy Tests Every Marketer Should Try Out (KoMarketing)

A common goal of marketers is more clicks. Everyone wants clicks the convert and lead to profit. Most people approach this goal with the use of AdWords ad copy, but are you testing them? This article discusses the importance of how to successfully test AdWords copy.

The Ultimate Guide To Decision Making (HubSpot) 

As adults, we make thousands of decisions every day. Most of these decisions are common sense and extremely easy to make. On the other hand, HubSpot reports that 98% of businesses aren’t good at making decisions. Why is that? Sometimes it is a lack of time, other instances it may be from a lack of prep work prior to making that decision. This article discusses these issues at length and how you can improve your decision making skill set. 

Have some thoughts? Something blow your mind? We’d love to hear from you; drop us a line in the comments section below.


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