Happy Friday, marketers! To commemorate the close of another productive week, I wanted to share some of my favorite articles from the week. This week, more research confirming the value of video and some best practices for building a guest blogging strategy:
- Give the lead lifecycle more love: Each phase of the funnel requires its own unique messaging and marketing tactics. As new channels and best practices emerge, B2B marketers need to pause, take a step back and reflect on how they can improve for the year ahead. We’re thrilled to be a part of the 2016 Lead Lifecycle Series. Each phase of the funnel (ToFu, MoFu and BoFu) will be represented with presentations from top thought leaders at Radius, Social123, LookBookHQ and well, us! During our session, we’ll be discussing how brands can take new, innovative approaches to their MoFu content.
- Need more proof that video rocks?: We have it for you. New research from Clutch indicates that YouTube is officially beating LinkedIn in terms of overall importance. The top two networks? Twitter and Facebook. Although it’s hard to believe, the assessment makes sense. After all, people are learning in more interactive and visual ways, and there are so many different types of videos available on YouTube, from interviews, to tutorials and even on-demand webinars and presentations. We also use YouTube to share some of our branded video content, which can be promoted across social networks. If your brand doesn’t have a YouTube strategy, it may be time to start developing one!
- Be a better blogger: In today’s digital and social-media driven climate, it seems like everyone is a professional blogger or thought leader. Don’t roll your eyes! Blogging and guest blogging can play important roles in your inbound marketing strategy. Your target audience probably has a number of go-to publications and media outlets. See if they offer contributing editorial opportunities and figure out how you can get involved. Brainstorm with your content marketing cohorts to come up with a few pitches that will wow the editors and your buyers. Appearing on blogs and developing thoughtful columns will show you and your brand really know your stuff, and should be viewed as trusted industry experts. This article provides some guidelines for coming up with killer guest blog ideas.
Has your B2B brand embraced video or blogging to boost SEO rankings and overall awareness? We’d love to hear your stories and best practices, so shoot us a note in the comments section below!