Fast & Easy Friday: A Recap of the Week’s Top Content Articles & Insights

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The World Wide Web is swarming with new research, articles and blogs. Have you ever felt inundated while trying to find the best and most relevant resources for you?

Well, we’re here to help.

With Fast & Easy Friday, the Content4Demand team searches high and low for the best, most cutting-edge insights around content marketing, content strategy and demand generation.

Have a helpful site or source you think we should include? Drop us a line in the comments section!

  • Infographic: Why Millennials Love Video Marketing: There has been a lot of buzz in the industry regarding millennials. And it makes sense, as more millennials enter the workforce and start making buying decisions for their organizations. It turns out video is a high-impact way to engage these savvy buyers, as 80% of millennials use video while making buying decisions. This article from Contently provides great commentary on an infographic from Animoto that outlines why millennials love video marketing so much. 
  • 10 Content Marketing Trends to Help You Budget for 2016: Speaking of video, John Hall of Influence & Co. says it will be a top content marketing trend in the New Year. In this Forbes article, he also spotlights a few other exciting trends that we are taking note of, such as the continued shift towards buyer-centric messaging,; buyers using mobile devices to access content more frequently and the increased need to track content effectiveness.
  • Marketing Budgets Shift to Data-Driven Initiatives: Nearly half (49%) of executives say their spending on data-driven marketing has increased over the past 12 months, according to the 2015 State Of Data-Driven Marketing Survey from Marketing ID. This article from Demand Gen Report offers a great overview of the results, trends and pain points, and includes a link for you to access the full report! If data-driven marketing and decision-making is a focus for your organization, you definitely need to check out the results.

  • 4 Reasons Why Influencer Marketing Should Be Part of Content Marketing Strategies: At Content4Demand, we’re big fans and advocates for influencer marketing. B2B buyers are turning to social networks and blogs more frequently to inform their buying decisions, and they’re relying on industry experts, writers and other influencers to guide the way. If you partner with these influencers, you are building valuable relationships with the people that matter most to your buyers. Need more validation? This article from Holly Pavlika, SVP of Brand Strategy at Collective Bias, outlines a few more reasons why B2B marketers should love (and embrace) their industry influencers.

These resources merely scratch the surface of all the great information circulating the web. Be on the lookout for more helpful tools and resources in next week’s column. Have a great weekend!

 

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