Jon Russo, Founder & CMO of B2B Fusion Group, knows firsthand how crucial content is to successful ABM programs. Here’s his take on intent data.
Behavioral marketing matches messaging to each type of B2B decision maker for more effective content.
Justin Keller, VP of Marketing at Terminus, warns against using intent data as a “silver bullet” and advises using it instead as a compass for your content strategy.
Trends from DGR’s What’s Working in Content Marketing in 2021: lo-fi content, internal personalization, interactivity & more.
Latané Conant, CMO of 6sense, talks about connecting content to signal data for a frictionless content experience.
Interactive content invites B2B buyers into your story, giving them control over what they consume and how they consume it.
John Steinert, CMO of TechTarget, says intent data is like surveying on steroids and offers advice for applying it across multiple aspects of content marketing.
Makeovers for five common mistakes B2B organizations make with their content marketing
Content mapping documents each piece of content alongside the journey stage it supports, meeting customers’ needs along their path to purchase.
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