How Bottomline Turned an Influencer Program into a Driver of Web Traffic & MQLs

Now Available On Demand

Bottomline set out to create the most authoritative piece on the future of business payments by tapping into industry influencers in 2019. The campaign they developed in partnership with Content4Demand drove impressive, highly visible successes and attracted top players in the fintech market. It quickly became the company’s largest driver of website traffic and top source of MQLs. The success compounded when key business partners also began sharing the cornerstone e-book with a wider fintech audience and helped drive social media shares.

Its resounding success helped draw additional influencers from the Fintech 50 to participate in year two. Andrea Eaton, VP Solutions Marketing & Channel Enablement at Bottomline, will walk you through how the firm is leveraging the results to expand its influencer campaign in 2020.

Andrea will discuss how Bottomline and Content4Demand:

  • Identified and recruited high-caliber fintech influencers
  • Interviewed those influencers and earned their buy-in to the program
  • Developed strategies to amplify the program across email, social and web channels
  • Expanded the efforts to include additional influencers from the Fintech 50 and extend the impact of the program campaign for 2020
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FEATURED SPEAKERS:

VP Solutions Marketing & Channel Enablement

Bottomline

Marketing

Content4Demand