Craft campaigns that drive buyer engagement and action
B2B marketers that nurture leads with relevant content and campaigns see better sales results. In fact, 44% of businesses see a 10% to 20% increase in sales opportunities from nurtured leads, according to Demand Gen Report’s Lead Nurturing Benchmark Study.But nurture campaigns can consist of up to 10 or more touches, which can put a significant amount of stress on internal teams.
C4D can address all nurturing needs by helping B2B firms:
- Map nurture flows to the buyer’s journey
- Establish compelling CTAs based on buyer stage
- Craft follow-up emails based on buyers’ overall engagement with the nurture program
Help develop complementary resources, such as white papers and infographics, that will pique interest and accelerate buyer engagement