Trends from DGR’s What’s Working in Content Marketing in 2021: lo-fi content, internal personalization, interactivity & more.
Latané Conant, CMO of 6sense, talks about connecting content to signal data for a frictionless content experience.
Interactive content invites B2B buyers into your story, giving them control over what they consume and how they consume it.
John Steinert, CMO of TechTarget, says intent data is like surveying on steroids and offers advice for applying it across multiple aspects of content marketing.
Makeovers for five common mistakes B2B organizations make with their content marketing
Content mapping documents each piece of content alongside the journey stage it supports, meeting customers’ needs along their path to purchase.
Jon Miller, Chief Marketing and Product Officer at Demandbase, offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now
Not every valuable marketing tool comes with a hefty subscription fee. These six free content tools make content creation faster and easier.
Visit the boardroom prepared with the revenue-based marketing metrics that prove your value.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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