Frequently Asked Questions
Not sure if an agency is right for you? We get it.
It’s not easy to trust an outside party with your content. And some of our clients have had some bad experiences with agencies in the past.We’ve answered some of the most common questions questions and concerns we hear below. Did we miss something? Give us a shout and we’ll chat with you about it.
While PR firms and marketing agencies can provide basic content marketing services, companies sometimes struggle to get the level of detail and accuracy they expect. They may be in a highly technical industry, such as energy or manufacturing, or their target audience may require more specific technical resources (like IT or DevOps, for example). Buyers can sense when a company doesn’t have the subject matter expertise they need, so you must deliver highly relevant and specific content to prove you understand their needs and pain points.
To start, we live and breathe B2B. We’re a sister brand of Demand Gen Report, a top authority in the B2B marketing and sales space. We use proprietary research and benchmarks to guide our business and best practices. And we only work with B2B brands. This allows us to be fully immersed in the nuances and complexities of this world, as well as specific industries. Our dedicated team structure allows us to create high-touch, customized services and reassures our clients that their team is qualified to handle the industries and audiences to which they speak.
Content4Demand acts as an extension of your marketing team, so your success is our success. We kick off projects by discussing goals, priorities, desired outcomes and measures of success, and we establish a process for ensuring that projects are completed on time and on budget. Our process is also extremely flexible, allowing us to adjust focus as your needs and priorities change.
While buyers are downloading more content than ever before, they have less time to sift through multiple hefty assets. As a result, we’re seeing buyers consult a combination of big rock pieces and shorter, easier-to-digest resources such as videos, podcasts, interactive experiences and more. Interactive content is becoming an absolute must in most B2B sectors.
To stand out today, your content must resonate with your target audience on a deeper level than any other resource they see. Buyer-focused messaging that aligns to your target buyer, their goals, needs and pain points is the foundation for a powerful piece of content. But as more of your competitors create content—and as their budgets continue to rise—you need to do more to stand out. Interactive formats can help, supporting the creation of more immersive—even entertaining—content experiences. Depending on your audience’s needs and your objectives, you can create quizzes, assessments, content hubs and mobile-first experiences that not only inform but delight audiences.
At Content4Demand, we’re big supporters of “use what you have.” We encourage all clients to aggregate existing content so we can assess it for its relevance to the target audience, alignment to buyer’s journey stages and more. We analyze this content further based on the campaign framework to identify gaps and determine how content can be refreshed to meet new needs.
Content rabbit holes give buyers multiple ways to further engage with your content and your brand. This is especially valuable in interactive content, where you can track how many people click to these supporting assets. Adding routes to content that represent different stages of the buyer’s journey gives your audience the power to get as much—or as little—information as they want. It also gives you great insight into who may be ready for bottom-of-the-funnel content or more sales-ready messaging.
Learn how Content4Demand can address your unique marketing needs.