How Well Do You Know Your Buyer?

Putting your buyer at the center of your messaging is the first step of successful content marketing.

Building a personalized map that aligns with stages in the buying cycle and answers key questions buyers will be asking along the way.

Knowing your buyer is key, and using that intelligence to drive engagements will help to differentiate your message from the competition.

At Content4Demand, we help apply buyer persona research into actionable strategy that helps align your messaging with key stages of the buyer’s journey.

Who? Why? How? When?

Building a personalized map that aligns with stages in the buying cycle and answers key questions buyers will be asking along the way.

Knowing your buyer is key, and using that intelligence to drive engagements will help to differentiate your message from the competition.

At Content4Demand, we help apply buyer persona research into actionable strategy that helps align your messaging with key stages of the buyer’s journey.

A buyer profile should be a composite of knowledge from sources that are as close to real-time as possible and can be tapped often so that your content is aligned with the current marketplace.

Asking the right questions is vital to uncover actionable knowledge.

Questions About Buyers

What is status quo and why should they move away from it?
Top priorities?
What metrics define success?
What are their buying triggers?
Who else influences decisions?
What do they need to build business case?
Watering holes? Where do they go for info?

Putting Knowledge To Work

After gathering answers through surveys, research and expert interviews, the next step is to analyze the knowledge for messaging entry points with the right mix of specificity and commonality — essential for maximizing content across a spectrum of buyers.

These entry points, mapped across buying stages and buyer profiles, are the nuts-and-bolts foundation of an effective content strategy.

CTA Messaging

Buyer Profiles Customized To Your Needs

We know that not all clients have the same needs, so we offer two styles of buyer profiles designed to cover the spectrum of content marketing maturity.

Take advantage of a customized assessment of your current buyer personas and message mapping.

In a brief 30 minute call, a C4D consultant will evaluate your current tools and help identify gaps in your strategies and opportunities to more closely align your messaging with your buyer’s top questions and pain points.