Influencer Content Campaigns
39% of B2B buyers want credible content from industry influencers, according to the 2022 Content Preferences Survey Report.
Why Is Influencer Content So Important?
Influencer content can quickly earn you a spot on buyers’ short lists for evaluation when they’re ready to buy.
Industry influencers lend you their own credibility as an expert on the topics you’re discussing, and they help you extend your reach. Your content will make it into the hands of their networks and an even wider audience with the boost in organic search results.
These objective, third-party perspectives bring powerful credibility to your thought leadership content. They can say the complimentary things about you that you can’t say yourself.
- Increase the SEO rankings of your content
- Reach a wider audience as you tap into influencers' networks
- Boost brand awareness
- Deliver powerful thought leadership that puts you directly into consideration
- Cornerstone content they'll bookmark for future reference
- Strengthen your credibility with influencer endorsements
Why Partner With Content4Demand for Your Influencer Pieces?
Content4Demand streamlines the process and takes the burden off your shoulders. We’ve planned and executed influencer content and campaigns for such clients as…
Whether you opt for a single piece or a comprehensive influencer campaign, Content4Demand can do as much of the heavy lifting as you need. We can identify, contact and secure the right influencers—and interview these internal and external SMEs to extract the most insightful perspectives to support your story.
Our expert strategists will help you define a clear, measurable goal for your content, including ideation that outlines our top recommendations that tie you into current trends in your space and demonstrate that you understand your buyers’ top challenges.
Influencer content comes in many shapes and sizes—from blog posts and infographics to full-scale interactive E-books (or all of the above for a blockbuster campaign!).
Our experience with interactive platforms and low-code solutions helps you embed your brand message into show-stopping formats that draw your buyers through a self-serve journey toward what excites them the most.
- Conduct in-depth interviews to gather valuable perspectives and insights
- Deep expertise in writing and designing for interactive content platforms
- Deliver content in a variety of engaging formats
- Maintain relationships that extend the life of your thought leadership
- Identify, contact and secure the right influencers and internal experts
- Expert guidance on what to do now and what to do next
Getting Started is Simple.
Speak with an expert strategist now for answers to your questions. And if you’re ready, we’ll shape your idea into complimentary influencer content ideation to get a plan in place.
