With 51% of B2B buyers relying more on content than they did a year ago, it’s undeniable that content marketing is a key investment. But at the same time, a whopping 73% of buyers say they have less time to devote to reading and researching content than they did 12 months ago.
Do you have an agile content marketing strategy that aligns with the shifting behaviors of B2B buyers? Download the report:
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