Data-driven decisions are the norm for B2B buyers and therefore they are putting more credence into content that is backed by data and provides unique insights into their specific market. According to the 2013 Content Preferences Study, 60% of executives said they are more interested in content that provides data and research.

Register below to view this webinar, which will share new benchmark data on the growing role of custom research in content campaigns and also share a use case example of how a B2B marketer built a successful multi-touch program to support demand generation goals.

When?

On-Demand

Speakers:

• Andrew Gaffney, Decision Tree Labs
• Amber Trendell, Autotask