Content Marketing Strategy
Want to resonate with buyers who are already overwhelmed by content? Having a foundational strategy is key.
We analyze each piece in your content library for timeliness, relevance and alignment to specific personas and the buyer’s journey. Then we identify content gaps and opportunities to repurpose or update your existing assets, and create net-new assets only where they’re needed.
After conducting targeted customer and prospect research, we identify strategic messaging and content formats that resonate with buyers.
The 2022 Content Preferences Survey Report found that 39% of respondents wanted credible content from industry influencers. Content4Demand can help you build an effective approach that is augmented by credible, long-term relationships with industry experts.
Content4Demand helps you build a strategic foundation for ABM messaging and execution of high-touch, trackable content that’s easy to customize and translates into sales conversions.
We create an end-to-end blueprint for buyer-focused content, providing tailored messaging elements for all stages of the buyer’s journey.
When you invest in research, you develop a content stream that positions you as a thought leader and feeds all your key channels with content supported by stats and valuable insights. We work with a research partner to develop custom research that fuels data-based campaigns in engaging, consumable layouts—and the research is yours to keep.
Our lead-gen partnership with Green Leads gives you the tools you need to get your content syndication programs off the ground. Get expert insights and best practices on how to create high-value content that will help you meet your syndication goals.
Learn how Content4Demand can address your unique marketing needs.