Brian Giese, CEO of True Influence and an innovator with intent monitoring, explains the rise of first-party data, its expanding role an what’s next in content marketing.
Jon Russo, Founder & CMO of B2B Fusion Group, knows firsthand how crucial content is to successful ABM programs. Here’s his take on intent data.
Jon Russo, Founder & CMO of B2B Fusion Group, knows firsthand how crucial content is to successful ABM programs. Here’s his take on intent data.
Influencer marketing continues to make waves in B2B, poising it for more growth throughout 2021.
Startling research at #B2BMX last year found that 81% of Millennials and Gen-Xers had opted not to download content because they didn’t want to fill out a form. Should we unlock the gates?
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