Content ideation turns the trends and topics on buyers’ minds into impactful stories that capture their imagination.
As more experiences become web-based, interactive and on-demand, UX knowledge will help content teams ensure that the experiences are compelling and buyer-focused.
Not all content is created equal. Here are four reasons some content might generate disappointing results.
Michael Brenner, CEO of Marketing Insider Group, drove home the power of empathy and buyer-focused messaging in B2B content in his #B2BSMX presentation.
In the current climate where things feel everything but normal, Jay Acunzo believes we have to throw the best practices out the window and come up with a new “Plan A.”
Why is this perspective so important? And why do marketers have trouble integrating it into their strategies? We’ll dive a bit deeper into both questions so you can optimize your strategy.
Part project-management tool and part digital water cooler, Slack and Teams are worth considering in the buyer’s journey.
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