With more personas in play, companies need a better mix of content so that all those personas can find what they need during their research and during the buying process.
The savviest outsourcers are directing their content and prioritizing the big-picture planning and tasks that make the whole enterprise successful.
Don’t let a short, effective piece of content snowball with too much copy and a lack of focus.
Google search rankings rely on more than algorithms. Your marketing content itself is your most valuable asset in SEO rankings.
Meet the B2B sales and marketing practitioners whose creativity earned 2021 B2B Innovators Awards from Demand Gen Report.
Explore a digital marketing career with Content4Demand. We’re expanding our marketing team with openings for Account Manager, Content Strategist and Editorial Project Manager.
Behavioral marketing matches messaging to each type of B2B decision maker for more effective content.
Trends from DGR’s What’s Working in Content Marketing in 2021: lo-fi content, internal personalization, interactivity & more.
Content mapping documents each piece of content alongside the journey stage it supports, meeting customers’ needs along their path to purchase.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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