Here, we’ll talk about what intent data is, why it can be a game-changer for your marketing strategy and how to start incorporating it into your marketing efforts.
Not all content is created equal. Here are four reasons some content might generate disappointing results.
Takeaways from the 2020 State of Content Curation & Repurposing from Demand Gen Report
Much of the content we produce can feel disposable. Remember all those “Game of Thrones” tie-ins from last year? They drove lots of clicks; nothing wrong with that. But now that they’ve stopped clicking, you’re left with yet another content hole to fill.
Influencers can have a powerful impact in every stage and in a wide range of creative content formats.
Having buyers think you and your brand are smart is not a bad thing, but if you really want to loosen the status quo—the goal of early-stage content laid out by SiriusDecisions—you need to challenge the buyer’s thinking.
What happens when something outside our control changes our plans? Are we as confident in our abilities to adapt and adjust our strategies so we can overcome those challenges?
Part project-management tool and part digital water cooler, Slack and Teams are worth considering in the buyer’s journey.
In an uncertain time when we don’t know when we’ll see “business as usual” again, it’s more important than ever for companies to take the time to evaluate their digital strategy and see how it can help their customers in this crisis.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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