Jennifer Rodriguez and her marketing team at SAP Concur Solution were three months into their 2020 campaigns when the door slammed shut on normal life. Here’s how they adjusted.
When B2B marketers learn to incorporate empathy in content, we find new ways to stand out and build stronger relationships with customers.
Michael Brenner, CEO of Marketing Insider Group, drove home the power of empathy and buyer-focused messaging in B2B content in his #B2BSMX presentation.
This year’s Campaign Optimization Series put a spotlight on the strategies and tools marketers have seen success within this new environment.
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