In the current climate where things feel everything but normal, Jay Acunzo believes we have to throw the best practices out the window and come up with a new “Plan A.”
Influencers are critical to the success of your influencer program, and you need the right people to help you accomplish your goals. A strong vetting process to review potential influencers will help you ensure you have the right people, and these tips will put you on in a position to find the best people.