Content4Demand Blog

Content Marketing And The Channel: Risk Versus Reward

Earlier this week Channel Marketer Report published a great feature looking at the impact of content on the B2B channel. It’s not surprising that channel marketers are embracing content marketing; they face the same challenges, and the same oppor…

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Why HTML5 Matters For Mobile Content Marketing

You probably know by now about Facebook’s recent email-hijacking fiasco – including widespread reports that the company’s mobile apps are deliberately overwriting users’ address-book contacts.
While that’s an extreme example of a company making a…

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Timing Your Twitter Posts To Maximize User Engagement

Buddy Media just released the results of a new social media engagement study. It discusses something many of us already knew: Users don’t necessarily engage with Twitter content during business hours.
What did surprise me, however, was just how much en…

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