July 2014

Monthly Archives

  • 5 Reasons Content Is Failing To Create Value

    By Tonya Vinas The headline statistic of a recent Forrester report was that 85% of B2B marketers fail to connect content activity to business value. The report raises many questions, the most obvious of which is, Does content marketing work? Yes, it does, related research indicates. According to The 2014 B2B Buyer Behavior Survey by […]

  • Mobile-Optimized Content: Still a Problem?

    Demand Gen Report just released its 2014 Content Preferences Survey. In at least one area, the survey served up a very unsurprising insight: More B2B buyers than ever before are using mobile devices to view content. Over half of today’s buyers frequently use a smartphone for this purpose, and over 40% now view content on […]