It’s time to turn some of our ideas about personas on their heads in our content marketing strategy.
There are several flavors of ABM. With a sound strategy in place, whatever that means for your unique business, here are six tactics to help ensure ABM success.
A closer look at four types of bias that B2B buyers often bring to buying decisions and how they affect the purchasing committee.
Companies that market software as a service (SaaS) can never rest when it comes to nurturing their existing customers.
Never underestimate the value of short-form content that informs and engages an audience.
Even in business situations, buyers respond to narrative—especially narrative that invokes an emotional response.
The 2020 Content Preferences Study from Demand Gen Report is packed with insights to help you create more content that your B2B buyers will use and trust.
Highlights from Demand Gen Report’s 2020 Content Preferences Study
B2B buyer surveys are a rich source of material for insights and content.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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