With new technology and more research into human psychology and B2B buyer behavior, we have more insights than ever to help us understand how to speak to our buyers and persuade them to act.
The California Consumer Privacy Act (CCPA) went into effect January 1. If you collect data from individuals in California, you may fall under this new law.
A look at highlights from the 2020 Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage for Demand Marketers.
Become a true partner for your sales force by helping your company develop the targeted ABM content it needs.
It seems that, as humans, we’re not as rational as we think we are.
Whether you’re already leveraging them in your content or plan to in the new year, here are 10 tips to help you make the most of case studies.
Focusing your content marketing on the beginning of the buyer’s journey, the top of the funnel, is a little like a tour company leaving you stranded at the Roman Colosseum one day into your 10-day tour.
Most companies that have been doing content marketing for a while have plenty of content. But problems arise when it’s unclear what content is actually usable and where your gaps lie.
Now’s the time to understand how connected data – data that pulls together a wealth of insights into a personalized experience – can work for you.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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