We turn the complexity of into conversational content.

We turn the complexity of

into conversational content.

Content4Demand has a deep heritage in B2B, and our team of content strategists and client services managers have decades of marketing and journalism experience working in manufacturing, industrial, tech and other complex sectors.  As a client, you’ll have a dedicated team that is aligned with your market focus and is fully immersed in your business, and that team will bring in writers with experience and expertise in specific verticals.

We tailor strategies by industry and audience.

We serve clients in highly technical industries that speak to long sales cycles and large buying committees.Taking a buyer-focused approach to content strategy and content creation, we’ve helped them create stories that align with specific preferences and consumption behaviors. 

And more!

Professional Services

Our deep bench of specialized writers supports our ability to create spot-on content for clients in a wide range of professional services sectors.

Weve helped Bright Horizons, Assurant, Equifax and more to develop strategies, content and campaigns that connect to their target audiences throughout the buyers journey.

Manufacturing & Industrial

Creating content in these sectors requires a solid grasp of your buyers (including distributorships), their pain points, buying committees and an evolving buyers journey.

Clients such as Schneider Electric, Siemens PLM and Sandvik Coromant have partnered with Content4Demand to create highly targeted, buyer-focused messaging that engages prospects and drives them through the purchase cycle.

DevOps & App Security

Content4Demand hand-selects writers with the expertise to speak fluently to DevOps and other highly technical audiences to communicate on their level. That kind of credibility is the only way these buyers will trust your content. Only then can you pull their focus to the benefits you offer.

We’ve created successful technical content for Veracode, Open Systems and Dev9, among others.

Network Security

Best-in-class network security content relies on expert writers with deep knowledge of the subject matter. Content4Demand draws from a deep bench of writers with long track records of success speaking to technical audiences in a way that both informs and engages them.

Fuel your marketing strategy with an agency that knows the ins and outs of network security topics, demonstrated most recently in our work with Open Systems and Flexential.

Plant Automation

Not just any agency can tackle the complexity of plant automation marketing. Only a team who understands the subject well enough can distill the complexity of the technology and the specs into engaging copy and imagery that communicates key points in a way that’s enjoyable to read.
 
Our work for Siemens demonstrates how we address intricate specs and processes with text and visuals that help readers understand every message.

Healthcare & Telemedicine

Content4Demand understands
the unique needs of B2B healthcare and telemedicine clients — risk-averse buyers, persuading large buying committees and aligning credible thought leadership content with shifts in buyer behavior.

Our team has developed successful campaigns for clients such as Ciox, SOC Telemed and Optum.

Financial Services & FinTech

Financial services and fintech firms encounter unique B2B marketing challenges, most notably an intense regulatory environment that restricts financial marketing content. But you need outstanding content to earn trust and communicate what sets you apart in an increasingly competitive landscape.

These sectors have been in Content4Demand’s wheelhouse from the outset. Our content creation and strategy work for Nasdaq, Crowe, Bottomline Technologies, Broadridge, Greendot, and Fisher Investments has won awards and just scratches the surface of our experience in the many facets of fiserv and fintech markets.

Collaboration, UCaaS & Productivity

The burgeoning market for innovative collaboration, productivity and UCaaS tools is being met by an equally competitive landscape as growing numbers of companies fight for market share. The best way to establish these products and services is through carefully crafted and executed B2B marketing strategy.

Content4Demand has worked hand in hand with PGi, Fuze, Canon, Ricoh, Cisco Webex, and others to launch effective campaigns to reach prospects at every stage of the buyer’s journey.

Retail & Hospitality

B2B companies with retail and hospitality solutions need marketing materials tailored to sophisticated buyers who have high expectations from the content they consume, so proving USPs and unique value are just part of marketing success equation in these industries.

In partnership with Content4Demand, clients from Aptos and Amadeus Hospitality to Single Digits have made their case while capturing buyers’ imagination with expertly developed content strategies and execution.

Education & E-Learning

Corporate e-learning is gaining momentum as employers strive to retain employees and expand their capabilities. Video learning, gamification and virtual classrooms contribute to the wider adoption of online learning in countless business environments. Education providers must communicate their quality, value, technical capabilities and more before they can persuade organizations to part with hard-earned budget on their solutions.

We’ve helped such clients as Cengage, Watermark, Skillsoft and SAP Concur to make their cases in strategic content and campaigns tailored to educational markets.

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