Marketers eager to rejoin the world in person won’t want to miss the first B2B Marketing Exchange taking place in Scottsdale since 2020. (And not just because it was the last event many of us had the opportunity to attend before the first lockdowns began.)

Step back into civilization at parties and networking events; meet wonderful new people to build connections and share marketing insights. It’s all happening at The Phoenician luxury resort near the cultural districts of Old Town Scottsdale in Arizona.

You’ll find great opportunities to meet the pros with common challenges and interests if you follow the best track for you. There are five this year: Content2Conversion, Demand Gen Summit, ABM in Action Live, Sales Impact Summit and Go-To-Market Strategy.

Safety First

If you’re hesitant to venture out, the B2BMX 2022 health and safety precautions may calm your nerves. They include vaccination and mask requirements, disinfecting protocols and social distancing, but there are many more. You can download the full list of the precautions from the Health & Safety tab at the top of the Agenda page.

Hands-On Workshops & Special Sessions

All-Access Passholders can attend their choice of workshops on Monday, February 28. There are seven options on the agenda so far, but of course we recommend our own Content Storytelling Workshop: Build Vibrant Narratives That Inspire Action. The workshop runs from 9:30 a.m. to 12 p.m. So by lunchtime, you’ll have lots of helpful notes on your own content before many of the Standard passholders even land in Phoenix.

B2BMX develops an agenda that caters to everyone. Visit the agenda page for the latest list of case studies, breakouts, networking sessions and the B2B Lab.

Lunch & Learn Sessions

Anyone who wants to make the most of every second should consider attending a Lunch & Learn session to soak up expert insights over lunch.

  • Justin Keller (Drift) and Amy Skyling (Pluralsight) are ready to walk you through the future of AI in marketing.
  • Or if you prefer, listen to tips for building and scaling data-driven demand gen from Mervyn Alamgir (Talkdesk) and John Steinert (TechTarget).

You’ll find more options covering the power of content experience in account-based strategies, delivering better content experiences for both demand gen and ABX, and sales enablement for the new product-led growth world.

Savor the Anticipation

There’s no reason to wait until the end of February to get inspired. You can listen and subscribe to the B2B Marketing Exchange Podcast year round for weekly conversations with top influencers and practitioners who’ve walked the walk in content strategy, demand gen, ABM and sales enablement.  

Killer Content Awards

Congratulations to all the nominees in one of our favorite parts of B2BMX, the Killer Content Awards. Join us in person to congratulate the winners and celebrate a year of B2B marketing success.

If B2BMX is already on your calendar, make a note to stop by Marketplace booth #210 to catch up in person. If you haven’t reserved your pass yet, be sure to do it soon. We’re so looking forward to seeing everyone in Scottsdale.

Still need a pass? I’ve got a few complimentary passes to share with B2B marketers who qualify. Shoot me a message at to ask for yours.

Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C. She’s responsible for Content4Demand’s internal marketing efforts, managing everything from content creation and email marketing to events and sponsorships, blog publishing, website management and social media presence. When she’s not working, you’ll find her sliding into third at softball, buried in a book or practicing her Italian. 


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