Mark Ogne, Founder and CEO of ABM Consortium, makes the distinction between intent data and predictive data and explains why that’s so important.
Begin persona research with your sales team for detailed insights you won’t find anywhere else.
Here’s our countdown of the top B2B events and content creating a buzz this week.
Randy Brasche, VP of Marketing at Folloze, explains how intent data is helping marketers become “architects of the customer journey.”
The four-day workweek is gaining momentum in the United States. Can we work less and still compete?
Jon Russo, Founder & CMO of B2B Fusion Group, knows firsthand how crucial content is to successful ABM programs. Here’s his take on intent data.
Justin Keller, VP of Marketing at Terminus, warns against using intent data as a “silver bullet” and advises using it instead as a compass for your content strategy.
Latané Conant, CMO of 6sense, talks about connecting content to signal data for a frictionless content experience.
Interactive content invites B2B buyers into your story, giving them control over what they consume and how they consume it.
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