It’s a new year, so it’s only right that we kick off the blogs for 2017 by featuring one of our newest, most valuable team members. As Content Design Manager, Pamela Ravetier can only be described as a miracle worker. Not only is she tasked with adhering to unique brand guidelines, she strives to simultaneously ramp up design concepts by using visual storytelling, data visualization, color theory and other concepts.
As a content strategist, I am especially appreciative of Pam’s work, as she helps bridge the gap between messaging and final execution. She makes the content stories we tell come to life! Does my gushing intrigue you? Take a few minutes to learn a little bit more about Pam!
What accomplishment are you proudest of?
Developing good relationships is at the heart of what we do — with our internal team, clients and their audience. I strive to bring people together, and am excited about the ties that I am forming at C4D.
Where did you go to school and what did you study?
I studied graphic design at the University of Hartford. The program focused on design fundamentals and taught how to define the “why” of a piece instead of just the “how.” This way of thinking has directed my approach to every project, and enabled me to be flexible and evolve with technology as it rapidly changes.
Do you have a favorite blog? What is it and why?
I enjoy reading articles by art director Daniel Mall. He has an interesting perspective on trends in the design industry, definition of roles, and tendency to start heated discussions on ethics in the art world.
What inspires you?
I am inspired by simple, yet impactful design that communicates clearly. I smile when something is presented in a way that seems obvious and relatable, but has never been shown before. It challenges me to simply define the message in my own work.
What’s your favorite song, movie or TV show?
There is a song that I heard a long time ago in the “Three Amigos!” movie — not an important scene, but for some strange reason it stuck with me. Many years later, the first sleepless night at home with my newborn son came, and I wanted to sing to sooth him back to sleep. I didn’t know the lyrics to any traditional lullabies, and as I opened my mouth “My Little Buttercup” was what came out. Four years later, Evan now sings the song with me, and I can’t wait to show him the movie. Now I know why the song stuck.
Who would play you in “C4D: The Movie”?
Dan Aykroyd. In a black suit. On a mission from God. With a full tank of gas, half a pack of cigarettes and sunglasses. Hit it!
Stay tuned for our next C4D Staffer Spotlight column in February!