Here is our countdown of the top-trending pieces and posts generating buzz and airplay for this month in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads, but stirred some interesting comments and dialogue along the way.
1. Escape the Content Grind – 16 ways to boost content creation efficiency
Lee Odden knows whereof he speaks. He’s the prolific content publisher behind TopRank Marketing and an expert who can’t possibly have time to stare at a blank screen and just wait for brilliance to strike. Fortunately for him, he’s put in his 10,000 hours and learned plenty of strategies along the way. And fortunately for us, he’s generous enough to share them via this blog post, dense with ideas to get you going.
2. Lights, Camera – Call to action
Marketing Insider Group is giving some love to the neglected online call to action. Once you’ve looked at the same “submit” or “download” buttons more than a thousand times, you don’t even see it anymore. And that’s a problem if you’re expecting users to take the next step but failing to direct them to take it. This post does one better than lecturing, it drives the point home with real successful examples, tips and resources you can use right away. ACT NOW!
3. Make It Brief – How to write a great creative brief
In the scramble to get content written, designed and published, it’s not surprising that many marketers take shortcuts. A word of warning from the Content Marketing Institute: Do your homework. If you do it right, a creative brief can do more than outline an asset for you. It keeps every member of the team focused on the goal and how to achieve it, and even motivates them to invest themselves into doing a better job. Be sure to read to the end and download “The Better Creative Brief Checklist” so you can put all these great tips into action.
4. Attribution Hurdles – Keep Jumping
Attribution remains a moving target—and that’s not likely to change, according to Chief Marketer, discussing its recently released 2019 B2B Marketing Outlook report. Respondents used such words as “hard,” “tricky” and “paralyzed” to describe their plight. Misery loves company, but the article also includes a helpful list of five killer tips to improve your own marketing attribution capabilities.
5. Mark Your Calendars – B2BMX 2019 Speakers
The B2B Marketing Exchange (B2BMX), the premier B2B marketing event in Scottsdale, Arizona, is preparing an action-packed agenda of A-list speakers and sessions for its February event, including hands-on workshops, 20+ case studies, lunch & learn sessions and some compelling keynotes—plus the annual Killer Content Awards Ceremony. Check out the impressive list of speakers lined up for this year, and keep an eye out for the full agenda, coming soon.
We hope we’ve helped inspire you on your path to improving B2B marketing content. If you’re eager to read more, check out our Resources Page.